THE ASICS HYPERGEL-KENZEN

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As a way to introduce ASICS latest new HYPERGEL footwear line to the public, they join forces with Footlocker and international DJ and producer Steve Aoki to drop the ASICS HYPERGEL-KENZEN. 

This sneaker features a high-performance GEL technology to get people to move. Adding to this campaign, Steve Aoki will be involved in a “Steve in 24” digital content series to show Aoki’s nonstop movement for a 24-hour period. In Union Square, NYC at “The Coffee Shop, consumers will have the choice to try-on and pre-order the new ASICS HYPERGEL-KENZEN sneaker. Fire!

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